Abstract

Design is not only a tool for problem-solving, but also a powerful mechanism for fostering innovation and creating value. Drawing on projects in mobility, cultural tourism, and rural revitalization, this talk explores how design can drive innovation through user insights, scenario-building, and resource integration. Through a series of cross-disciplinary case studies, it demonstrates the design process from identifying needs and shaping experiences to generating value, while reflecting on the role of design as a catalyst for innovation within complex social systems.

Speaker Bio

Yanan Jiang is a PhD Candidate in Design at Tsinghua University and Design Lead at Mobility Experience Design Lab at the Academy of Arts & Design at Tsinghua University. She is a Visiting Student Harvard University CAMLab (2025–2026). Her research focuses on scenario-based experience design, exploring how design-driven innovation can be translated into diverse real-world contexts through interdisciplinary practice.

Event Information

• Free and open to the public
• June 26th (Friday)
• 12:00 – 1:30 PM ET
• This is an in-person event.

Please note

Advanced RSVP required.
The event will be conducted in Mandarin Chinese.